Presentation1
View more presentations from Molly-Rose Ranger.
Monday 14 May 2012
Thursday 10 May 2012
First attempt of our video
Analysis of Digipak
Front Cover:
With the front cover our original idea was to use a different photo however for our final image we used a black and white effeect and photoshopped the lips red. We did this to continue a theme of dark colours and red, in order to stand out. The image we used is quite simple compared to the previous image we were going to use. From our feedback we recieved criticism about the background and therefore took a new picture with a simple background. From looking at many of the pop artists we recognized that a lot of the images were close up shots, where you could see the emotion in their face, we then tried to capture this and believe we did so successfully. The writing took a while to put together as we wanted to make it seem as if it was a signed copy, we added the more personal touch of a Kiss and scribble writing (which we found on the internet) this was then, added and put in red in order to stand out. I think that 'Addictive' could have been a bit more in bold as it does not match the artist name.
Leaflet Insert and Poster:
We wanted to include 2 things for the insert, one would represent the hit single We Found Love and therefore used an image that was in our video, the image is of her picking a daisy symbolising 'Love me Love me not' the writing on the picture make it seem like a magazine cut out, it is a poster that could be put on the wall, we adjusted the lighting to make it seem a bit darker to symbolize the dark times within the track. I really like the sad face that she is sitting next to as it symbolizes her feelings as she picks the daisy. We were very lucky to find that!
With the leaflet insert we wanted to achieve a simple handout that folded up to assume that Jayme-Lee is kissing herself (If this was folded) we did this to make it seem like a book that is being opened to show her life, the images used were very bright and happy, they showed her true self and were similar to a photo found in a wallet which is what we wanted to get across like. A more personal touch
Competition and Envelope
We wanted to add something a bit mroe rather than just a poster and so designed a competition leaflet that kepts within the colour scheme, we wanted to add a more personal touch and therefore wrote 'Lots of Love' symbolizing a personal card.
Front Cover:
With the front cover our original idea was to use a different photo however for our final image we used a black and white effeect and photoshopped the lips red. We did this to continue a theme of dark colours and red, in order to stand out. The image we used is quite simple compared to the previous image we were going to use. From our feedback we recieved criticism about the background and therefore took a new picture with a simple background. From looking at many of the pop artists we recognized that a lot of the images were close up shots, where you could see the emotion in their face, we then tried to capture this and believe we did so successfully. The writing took a while to put together as we wanted to make it seem as if it was a signed copy, we added the more personal touch of a Kiss and scribble writing (which we found on the internet) this was then, added and put in red in order to stand out. I think that 'Addictive' could have been a bit more in bold as it does not match the artist name.
Leaflet Insert and Poster:
We wanted to include 2 things for the insert, one would represent the hit single We Found Love and therefore used an image that was in our video, the image is of her picking a daisy symbolising 'Love me Love me not' the writing on the picture make it seem like a magazine cut out, it is a poster that could be put on the wall, we adjusted the lighting to make it seem a bit darker to symbolize the dark times within the track. I really like the sad face that she is sitting next to as it symbolizes her feelings as she picks the daisy. We were very lucky to find that!
With the leaflet insert we wanted to achieve a simple handout that folded up to assume that Jayme-Lee is kissing herself (If this was folded) we did this to make it seem like a book that is being opened to show her life, the images used were very bright and happy, they showed her true self and were similar to a photo found in a wallet which is what we wanted to get across like. A more personal touch
Competition and Envelope
We wanted to add something a bit mroe rather than just a poster and so designed a competition leaflet that kepts within the colour scheme, we wanted to add a more personal touch and therefore wrote 'Lots of Love' symbolizing a personal card.
Website Analysis
These are the tour dates of Jayme - Lee's tour, we included this to improve the popularity and hopefully spread the word of the album. Any artist wants their tour dates to sell out and by advertising this on the website we are increasing potential sales. The tours sponsor is Nike, we decided to use a large well established name as everybody will recognize this. The company is managed by AEG live, we originally got this from Beyonces website and decided to follow this convention, since we did not know any production companies we used this. We trademarked our website as we found this was common in a lot of websites, doing so also gives the wesbite a professional look.
This is the biography page of our website, we decided to include such a page as this was found common in many music websites. Adding a biography page also adds a personal touch about the artist and makes it their own rather than simply just promoting their products. The biography page is also there for the fans, it gives the audience the chance to have an insight into their lives and find out more. We added sponsors all over the page as we recognized this on Pixie Lotts website, she had a number of sponsors and thought that this promotes good business and leaves the artist with good publicity, this is important to give the right image. We again added her sponsors such as Nike, Loreal and Mcdonalds aswell as her Record label, and producers. We did so because other pop websites included this information. We ensured that our artist sponsored a number of charities as a lot of famous people do so, recent publicity has lead to a lot of people sponsoring such charities and so therefore we decided to get Jayme-Lee to sponsor KONY 2012 and War Child.
Together we decided to have a store page on our website so that fans can access different retailers of her album, this is done on Justin Biebers website where he has links to iTunes and HMV. This will give people the oppurtunity to buy the single seperately form the album, which may appeal to them. iTunes sponsor our album and therefore get discount when purchased through iTunes, this encourages people to buy as they would not be paying full price as they normally would. We included quotes from the artist at the bottom of the page to make it more personal, this also gives the viewers the chance to access the outlet to buy the album
Throughout the website we have encouraged the use of the black white and red themes, we have included similar pages to that of actual websites and this is what makes it successful. In terms of pages there is not much difference between each artist, however it is the images that are used that distinguish one from the other.
Initial Branding
Our first idea for our artist name was something that was edgy and different, we didnt want to choose a name that was boring and usual. You never see a pop star with a name like 'Emily' it is always something catchy like 'Pixie Lott' 'Emile Sande'. After looking at a lot of different artists that had their second and last name we decided to use a double barelled name to make it even more unique. We then decided on the name Jamie - Lee however thought the spelling could be changed to image a popstar even further. This is when we came up with Jayme-Lee.
We decided on the album name addictive as we highlight substance abuse throughout, we also dived into the idea of a love and hate relationship, you can be addicted to somebody and this links with the substance abuse.
We kept our track name the same to stick with the conventions of the pop genre, we didnt want to move away from Rihanna as it would be difficult to brand our album and video.
We decided on the album name addictive as we highlight substance abuse throughout, we also dived into the idea of a love and hate relationship, you can be addicted to somebody and this links with the substance abuse.
We kept our track name the same to stick with the conventions of the pop genre, we didnt want to move away from Rihanna as it would be difficult to brand our album and video.
Web 2.0
here is me using an online presentation software that enables me to create brainstorms and do research online. Here I researched about web 2.0 and Michael Wesch, funnily enough i used the interaction of web 2.0 to create this and me blogging now is all down to web 2.0!
Pre production Questionnaire
80% of people asked were aged 18-24 and a further 20% were aged 25-34, this gives us the idea to push jayme-lee's image away from one that is appealing to those under 18's. We could consider re branding her image to use the female and male gaze.
50% of people said that they prefered pop music, 30% indie and 20% rock. So therefore by looking at this we are certain that creating a pop music video was the best decision.
This was one of the most interesting questions to use, a lot of people said that bright colours, flashing lights and appealing people all make a music video appealing. It is important to remember your target audience and include things that people want.
100% of people said that colours were important and they also said that it is important to get the right colours, to use colours that stand out rather than ones that dissolve into the background.
nearly 80% of people asked said that Love was the most popular topic of a pop music video, considering the likes of justin bieber and rihanna. 20 % also said that fun and partying was the next best narrative for a pop music video.
Rihanna Interview
Get More: Music News
here is rihanna speaking on the reasons behind the we found love video, her interview claimed
"One of the big things for me, I always want to help young women and give them insight into life experiences," she explained. "One of those things is going through an abusive relationship like I did. But that's one thing for me. So I don't want to be the big domestic-violence spokesperson, because that doesn't define who I am. But if I can help young women in any way, and that being one of the things they need help with, then I'll do that."
Rihanna claimed that she wanted to help young women, by giving them an insight into life experiences, she compares this to her abusive relationship with chris brown.
Wednesday 9 May 2012
Conventions of a Pop genre
I will be focusing on katy perrys music video "The One That Got Away" to highlight the conventions of a pop video. It is important to analyse a key pop artist to ensure that you are not deviating away from the actual genre. Certain conventions are characteristic with different genres, so it was imperative that i picked a definite pop song.
Throughout this pop video it includes very lovey scenes, with a lot of actions associated with love. Such as a man and a woman kissing, laughing and cuddling all these scenes relate to the idea of love and affection which are common throughout pop videos.
Another convention often used in pop videos are abstract clothes and makeup, many artists want to stand out and have that 'edgy' look so therefore may dress provocatively or just plain weird. This gives them the edge which gives them the look of an 'artist' and deviates their image from being shown to the younger generation.
Before we began the actual filming of our video I needed to create an initial storyboard, by creating this it allows us to prepare for the shots in hand, helps us to understand the shots that need to be carried out including lighting, props, special effects etc.
The first shot we thought of was of the protagonist waking up on a park bench after a night out, The shot is 3 seconds long and is of a long shot showing the mis en scene which is the park, and the outdoors. This is significant as it shows that she is distressed confused and lonely as she wakes up, it is representing her going 'off the rails' and although it does not completely begin the narrative it will be made clear when we begin to see the fighting scenes later on in the video
This scene is of Jayme-Lee waking up, looking around in a confusion and a daze, we wanted to show that she didnt remember the night before and show that she is a party animal.
This is a shot of her walking towards the camera, with her shoes in her hand and her makeup smudged, clearly doing the 'walk of shame' as many of us have done before. The shot is a long body shot to capture the mis en scene and show that she is walking towards the camera and not away
This shot is a close up of Jayme-Lee crying to show her feelings and to show that she is upset, This is a shot lasting 5 seconds but its slowed down to really get the meaning of the shot
The car shot, shows the hapiness with her boyfriend and shows that she's in love. this lasts for around 5 seconds
This scene is of Jayme-Lee waking up, looking around in a confusion and a daze, we wanted to show that she didnt remember the night before and show that she is a party animal.
This is a shot of her walking towards the camera, with her shoes in her hand and her makeup smudged, clearly doing the 'walk of shame' as many of us have done before. The shot is a long body shot to capture the mis en scene and show that she is walking towards the camera and not away
This shot is a close up of Jayme-Lee crying to show her feelings and to show that she is upset, This is a shot lasting 5 seconds but its slowed down to really get the meaning of the shot
The car shot, shows the hapiness with her boyfriend and shows that she's in love. this lasts for around 5 seconds
First Draft of Digipak
I sat down and decided on ideas that could potentially be used for the design of our music video, As the digipak was being sectioned into two we all wanted different ideas for our design of the digipak. i created a series of ideas that could be used for the deisgn, pictures, inserts and feel of it. These are the ideas that I came up with for the themes of our digipak.
The ideas that I came up with were initial ideas that I was going to expand on. We first came up with the idea of creating a CD cover, we thought that this would be a good idea as a cd is never blank. A lot of people in our media class were also doing CD covers and therefore we deicided against doing this and instead we wanted to try something different. Our next idea for the inside of the digipak was an insert, we thought that we could include a poster and a pull out of pictures.We thought this would be a good idea as these are personal images that can only befound within the digipak, the fan who bought the CD could then keep these pictures on them or put them somewhere, this way they can have full use of the pictures rather than them being on top of the CD,where it wouldnt be seen inside the cd player. At first we was very unsure of the colour scheme and thought we could perhaps go for pink or vibrant colours to make the album stand out from the others. We then thought that we do not just want our album to appeal to women, we would also like it to appeal to men aswell. After looking at the likes of Rihanna and Lady Gaga we realized that a lot of female pop artists have a 'sexy' look and highlight their assets by wearing nothing, well nearly nothing. This look makes the album sell, Rihanna is now known for her 'freaky'ways and her sexual image, making her appeal to both men and women. "Men want her and Women want to be her". After realizing that this is the best way to sell an album we rethough about the colours, rather than going for vibrant colours or pink we made a final decision on a Black, White and Red colour scheme to represent a woman, and a new sexy feel to Jayme-Lee.
 |
| Initial ideas of digipak |
Final Design and Analysis of Front, Back and Inserts of Digipak
Front Cover:
With the front cover our original idea was to use a different photo however for our final image we used a black and white effeect and photoshopped the lips red. We did this to continue a theme of dark colours and red, in order to stand out. The image we used is quite simple compared to the previous image we were going to use. From our feedback we recieved criticism about the background and therefore took a new picture with a simple background. From looking at many of the pop artists we recognized that a lot of the images were close up shots, where you could see the emotion in their face, we then tried to capture this and believe we did so successfully. The writing took a while to put together as we wanted to make it seem as if it was a signed copy, we added the more personal touch of a Kiss and scribble writing (which we found on the internet) this was then, added and put in red in order to stand out. I think that 'Addictive' could have been a bit more in bold as it does not match the artist name.
Leaflet Insert and Poster:
We wanted to include 2 things for the insert, one would represent the hit single We Found Love and therefore used an image that was in our video, the image is of her picking a daisy symbolising 'Love me Love me not' the writing on the picture make it seem like a magazine cut out, it is a poster that could be put on the wall, we adjusted the lighting to make it seem a bit darker to symbolize the dark times within the track. I really like the sad face that she is sitting next to as it symbolizes her feelings as she picks the daisy. We were very lucky to find that!
Website Analysis
In order to get the perfect website it is important that I analyse a certain number of established 'POP' artist's websites. I have descided to choose
-Justin Bieber
- Rihanna
Here you can see that the colour scheme of Justin Bieber is a classic black white and yellow, the black andwhite contrast against eachother and the red stands out, this could be something that we could use in the design of our website. Having something that stands out and feels like a pop website ensures that people will access this page, whether it be to link with the latest single, to access live feed or get to know the actual pop artist. Having a classic theme with a splash of colour ensures that your webpage stands out from the others.
The images used on this website clearly tell us that it is about Justin Bieber, they have close ups, medium shots and large shots that take over the page, this I believe is because the creators of this website understand that Justin Bieber sells to girls, young girls that have a 'crush' on him. So therefore by putting large images over the website, it is using his selling point to make the website popular. The only thing that I would PERSONALLY comment on would be the consistent pose throughout all the images, this could have been changed to make it slightly mroe interesting..
On the website you can access behind the scenes footage on the creation of their music video.
The typography on this website is detailed and holds links to different selling stores of his album, it enables you to download directly from iTunes, you can access videos, it has a countdown to the release of his album. The detailed wording makes the website look professional and sells his album more than the pictures, it is a good idea to use a lot of links about tour dates and information to ensure the album will sell and this is something that I will contribute in the making of the website.
Justin Biebers target audience is young girls, and therefore by plastering pictures of their 'dream' boyfriend they are then selling the product, a lot of girls will access the website, see the pictures and instantly want to look further. Which then creates a lot of potential buyers for his album.
RIHANNA
Rihannas website seems a lot more mordern, and seems to have been done to a much higher standard.
The colour scheme of rihannas seems to be a grey and white with different colours splashed on different pages. She is always the one in colour or is always the picture that stands out, by having such a changing website it shocks people into looking further into her website. This could mean that these people could potentially buy her album.
The images of the website are very revealing and very sexual, Rihanna knows that sex sells and by posting pictures of her half naked she is taking advantage of the male gaze. She looks like she has the type of attitude where 'Every man wants her and Every woman wants to BE her' this is the look that the website is going for. By having this look she is ensuring that she has a target audience of both men and women. All the images are enlarged to highlight her assets and to increase the visual experience.
The typography of the website is very little, very basic links are used e.g. arrows 'Live' 'Shop' 'Press' 'Me' 'See', I believe that she has used less typography as she has used a lot more photography, and by using basic simple words she is not confusing her audience.
From looking at this website it is clear that rihanna and Justin Bieber understand what their selling point is and the website highlights this, for example Justin Bieber knows that young girls adore him so therefore posts 'cute' pictures where he is looking into the camera, potentially dazzling his fans that access his website. Rihanna on the other hand knows that her body and her 'look' sells and therefore accentuates this by adding revealing pictures and very little words. Overall I think that Rihannas website is most successful as the shock of the website is what makes is memorable.
-Justin Bieber
- Rihanna
Here you can see that the colour scheme of Justin Bieber is a classic black white and yellow, the black andwhite contrast against eachother and the red stands out, this could be something that we could use in the design of our website. Having something that stands out and feels like a pop website ensures that people will access this page, whether it be to link with the latest single, to access live feed or get to know the actual pop artist. Having a classic theme with a splash of colour ensures that your webpage stands out from the others.
The images used on this website clearly tell us that it is about Justin Bieber, they have close ups, medium shots and large shots that take over the page, this I believe is because the creators of this website understand that Justin Bieber sells to girls, young girls that have a 'crush' on him. So therefore by putting large images over the website, it is using his selling point to make the website popular. The only thing that I would PERSONALLY comment on would be the consistent pose throughout all the images, this could have been changed to make it slightly mroe interesting..
The typography on this website is detailed and holds links to different selling stores of his album, it enables you to download directly from iTunes, you can access videos, it has a countdown to the release of his album. The detailed wording makes the website look professional and sells his album more than the pictures, it is a good idea to use a lot of links about tour dates and information to ensure the album will sell and this is something that I will contribute in the making of the website.
Justin Biebers target audience is young girls, and therefore by plastering pictures of their 'dream' boyfriend they are then selling the product, a lot of girls will access the website, see the pictures and instantly want to look further. Which then creates a lot of potential buyers for his album.
RIHANNA
Rihannas website seems a lot more mordern, and seems to have been done to a much higher standard.
The colour scheme of rihannas seems to be a grey and white with different colours splashed on different pages. She is always the one in colour or is always the picture that stands out, by having such a changing website it shocks people into looking further into her website. This could mean that these people could potentially buy her album.
The images of the website are very revealing and very sexual, Rihanna knows that sex sells and by posting pictures of her half naked she is taking advantage of the male gaze. She looks like she has the type of attitude where 'Every man wants her and Every woman wants to BE her' this is the look that the website is going for. By having this look she is ensuring that she has a target audience of both men and women. All the images are enlarged to highlight her assets and to increase the visual experience.
The typography of the website is very little, very basic links are used e.g. arrows 'Live' 'Shop' 'Press' 'Me' 'See', I believe that she has used less typography as she has used a lot more photography, and by using basic simple words she is not confusing her audience.
From looking at this website it is clear that rihanna and Justin Bieber understand what their selling point is and the website highlights this, for example Justin Bieber knows that young girls adore him so therefore posts 'cute' pictures where he is looking into the camera, potentially dazzling his fans that access his website. Rihanna on the other hand knows that her body and her 'look' sells and therefore accentuates this by adding revealing pictures and very little words. Overall I think that Rihannas website is most successful as the shock of the website is what makes is memorable.
Subscribe to:
Posts (Atom)