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Monday 30 April 2012

Evaluation of Showcase

Evaluation of Showcase
On the 19th April Me Charlotte and Marianna attended a group session that involved year 12 and 13 media students, as a class we put together a group of questions which were asked to the audience (including friends and family). We then evaluated the answers and put together a table that listed the asnwers, overall we recieved some really good feedback


1)Did you think the choice of settings in the video were appropiate?
On this queston we recieved different feedback, one audience member stated 'Sort of need more repetition' however another person stated that it was 'too' repetitive. Its difficult to analyse when you have comments that contradict eachother. Other people said 'yes', 'yes it worked good', 'yes because they are varied'. Overall a positive view for this question.



2)How successful was the video in satisfying the conventions of the genre?
There was a lot of positive feedback from this question, as you can see from the table below. We had to make sure that every part of our video matched the conventions of the pop genre, our digipak follows the conventions and to make our video follow we looked at different artists that are involved in the pop industry, we particularly looked at rihannas other pop videos in order to develop a sense of her pop 'style'. We got comments such as 'very typical pop video' 'very successful in showing the genre''the pop genre would be lucky to have this video'. In terms of the editing we had different views one viewer stated 'lip syncing was great' however another person said that the timing of the lip syncing could be improved, however after going through the video on a high speed computer it matched will and was synced in time with the song. We believe that the reason behind the poor lip syncing during the showcase was the slow speed cables and the connection. Our video kept buffering and took some time to load. Viewers particularly enjoyed the spotlight shot and stated that these really satisfied the conventions of a pop video.

3)|Editing - how successful is the editing?
again this question linked with the above so the feedback that we recieved was very similar, stating 'good shots / sound linked with lip syncing' and 'very good'.

4)Cinematography - How successful were the choice of camera angles and movement?
The camera angles we used were very similar to those used in other pop videos, we took ideas from some and put them all together to create our video. We recieved some positive feedback for this question, 100% of people thought that the camera angles matched the music video however, one responder quoted 'some repetitive shots'. However from our research on previous pop music videos, they incur a lot of recurring shots here is an example
Here you can see that at two different times, one at 1.51 and the other at 2.14, they both use the same shot, I found it a bit of trouble to get the exact shot however this was as close as possible. If Justin Bieber a Known pop artist can use the same shots then I am sure Jayme-Lee can. However maybe we could have varied the shots a bit more.

5) Did the narrative of the music video suit the themes of the song overall?
Some people decided that the narrative of the music video did suit the song, however others thought that some ideas crossed over, other people thought of it as a replica of rihannas previous video, even though the only similar shot was in the skatepark, this was to remain contextual to the music video. Altogether most of the feedback recieved was positive.

6)Was the narrative in the video easy to follow?
By including shots that were the complete opposite we recieved different feedback, 70% of people said that the narrative was only 'sometimes' easy to follow, we recieved feedback that said the beginning of the video was slightly difficult to understand. We tried to put together an up and down relationship as if a story is being told, we began with Jayme-Lee walking through a park after a night out, with her heels in her hand she is lost and lonely, however we then quickly jump to the lovey scenes with her boyfriend which shows a complete contradiction. Perhaps the beginning scenes could be adjusted, as this is the feedback we recieved.
some comments recieved
"Not at first"
"No"
"very much so"
"Yes, nice concept"


7)Were you entertained throughout the video?
Most of the feedback we recieved for this was positive, quite simple answers were given 2 people said 'no' and that they didnt find the video entertaining howvever the majority of people said that they were entertained throughout, I dont think that this is something that needs to be changed.

8) Which section of the video was most successful and why?
Every person that answered this question said that the best part of the video was the shadows and the spotlight shot. which is here :

9)What could we do to improve this?
Mixed reactions on this question, around 40% said that we had nothing to improve and quoted it as 'great' however other people thought that we needed to do the following things in order to improve:
-Develop the narrative
-Get more experience
-Improve lip syncing
-more repetition
-less repetition


Here are some of the answers to the questions asked at our showcase.

Finalising Font ideas

Here are a few of the ideas that we thought about for the fonts throughout our digipak, it is important to get the right font and we aimed towards one that resembled handwriting. A rough handwriting that could look like a signed cd rather than a title. This would add some personal touches and believe that it would be better compared to a simple font.

FRONT COVER OF DIGIPAK

As a group we decided on this particular picture for the front cover after looking at many other pop artists. Within the pop genre the album covers are simply close ups with a colour scheme, for example
and
You can see that the main picture on the front cover is simply a close up of their face along with a colour scheme. This is the reason behind our choice of picture which is a close up of Jayme-Lees face along with a colour scheme of Red and Black to represent a Fiery Love, sometimes Fiery yet sometimes resembling death. Both colours stand out and we chose these not only for the themes of the album but to also attract people into recognizing and potentially buying my album.

Wednesday 18 April 2012

EDITING

Just nearly completed editing, added some really good shots but from feedback it seems that the end of the music video seems to be slighlty better than the beginning, going to take a few more shots tonight at my gym so hopefully it'll all be ready for tomorrow :)

Tuesday 17 April 2012

editing

After looking at the video i realized we were missing something, so decided to go to my dad's, use their apple mac and start all over again, posted to our youtube blog I attempted to change it around a little. The only problem I now have with this video is its not 100% finished, and one of the opening scenes is portrait style rather than landscape. Found it quite hard having to manage all our shots within landscape as it is difficult to edit without this and it wouldn't have been as good.

Filming tomorrow aswell so we'll speak then :)