iCloud is a recent software that is designed for apple users, it allows people to share their own folders and sync this with their other gadgets such as ipad iphone imac etc. This change in technology has now increased so much that you dont need a wire, you dont even need an internet connection or bluetooth. You can be many miles away and still share folders and data, this is going to change technology and soon i can predict that we will be able to access virtual computers without them even being here, it makes it alot easier for consumers who have now been given an easy lifestyle. Is this making audiences more passive or more active?
On one hand consumers are purchasing more technology, yet on the other they are not having to do the things that they once used too, such as access a computer, purchase wireless. In my opinion consumers are becoming less passive because of the revolution of technology
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