Throughout this pop video it includes very lovey scenes, with a lot of actions associated with love. Such as a man and a woman kissing, laughing and cuddling all these scenes relate to the idea of love and affection which are common throughout pop videos.
Another convention often used in pop videos are abstract clothes and makeup, many artists want to stand out and have that 'edgy' look so therefore may dress provocatively or just plain weird. This gives them the edge which gives them the look of an 'artist' and deviates their image from being shown to the younger generation.
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