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Thursday 10 May 2012

Initial Branding

Our first idea for our artist name was something that was edgy and different, we didnt want to choose a name that was boring and usual. You never see a pop star with a name like 'Emily' it is always something catchy like 'Pixie Lott' 'Emile Sande'. After looking at a lot of different artists that had their second and last name we decided to use a double barelled name to make it even more unique. We then decided on the name Jamie - Lee however thought the spelling could be changed to image a popstar even further. This is when we came up with Jayme-Lee.

We decided on the album name addictive as we highlight substance abuse throughout, we also dived into the idea of a love and hate relationship, you can be addicted to somebody and this links with the substance abuse.

We kept our track name the same to stick with the conventions of the pop genre, we didnt want to move away from Rihanna as it would be difficult to brand our album and video.

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